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[terms & conditions] [contact us] The People and Blogs Influencing Today’s Style and How the Economy is Influencing Them 

By Ashley Holmes

May 2009
There is a shift happening in fashion. You can see it in the people that are viewed as contemporary style icons, you can hear it when people talk about what they saw on their favorite blogs. Perusing the blogs has become a daily ritual for fashion forward individuals and fashion blogging has become one of the biggest markets out there. With print going sadly by the wayside, most magazines are upgrading their online sites and every single one of them has a blog or a list of blogs they link to.
If you consider yourself to be fashion obsessed and yet, don’t know who The Sartorialist is, then you’ve been living under a rock. Today’s fashion bloggers are changing the way we see fashion. They are showing us trends before they become trends. Now we can see how people are dressing in every major city and country. The fashion blogs are connecting our world and our economy and influencing designers and people everywhere. It’s allowing us to feel comfortable discovering our own personal style. Seeing stylish individuals in their “uniform” or wearing the same piece a couple different times, assures us that it is no longer the day of the "it" bag or "it" shoes. You can splurge on one great item for yourself and then wear it many more times before you need to splurge on the next trend.
People would be smart to stop looking at celebrities as their fashion influencers and start logging on to blogs like The Sartorialist, Garance Doré , fashiontoast, Jak and Jil,  and many others. This is what is happening now. People on the street snapped wearing original outfits - expensive items mixed with vintage mixed with Target items. Of course, this is not a new trend; remember the surge of hi-lo fashion once Sex and the City hit airwaves? But today it just seems more practical. Today more then ever, people are encouraged to be original as consumers are feeling the effects of the economy and may only be able to shop their closet, and to keep from being utterly bored with what’s in it, they need to get creative. John Galliano famously quoted, this spring at the couture shows, “We are in a credit crunch, not a creative crunch.” And many designers, stylists, and fashion editors agree that when you dress up, you feel up! The “trend” to follow right now is the personality trend. Add yourself to your clothes.
The celebrities and models that people are looking up to say a lot about what’s happening in our world as well. If someone quotes the Olsen twins, Kate Moss, Katie Holmes, even Michelle Obama as their style icon, what they are actually saying is “I want to look original and have a few great pieces” or “I don’t want to look like I tried too hard” or most importantly “I don’t want to spend a lot of money.” Everywhere you look, people are dressing up, but then deciding to leave their hair a little untidy and their face natural. They are taking their fancy Balmain jacket with exaggerated shoulders and pairing it up with baggy jeans and the sky high statement heels they wore the night before. The eye make-up may be the smudged liner from the night before too, and then a swipe of chapstick. It’s a no-fuss, I'm-worrying-about-bigger-things attitude.
Some of the biggest fashion trends have happened recently when Katie Holmes wore her husband's trousers with a fitted blazer and heels, or when Michelle Obama donned a wallet friendly GAP dress on the campaign trail. The Olsens have been snapped numerous times wearing the same piece ten different days and ten different ways and Kate Moss will forever embody that effortless chic. The French have been doing this for ages. This is their style mantra. It’s alright to minimalize right now. If anything, it’s chicer to have a smaller wardrobe that works wonders everyday than to have a closet that is overflowing with pieces (though some of us just can’t help it!). It’s all about investing, recycling, and getting the most bang for your buck. Rather then consume, consume, consume, the fashion world is thinking more reuse, reuse, reuse. And if you need a little free inspiration, log onto a blog - there are dozens to choose from.
Ashley B Holmes is an editorial and personal stylist out of San Francisco, CA. Her recent inspirations include the history and pulse of her beautiful city, French films circa 1960s, The Velvet Underground, Wes Anderson movies, and Roald Dahl books. Her recommendations for daily blog checking include: The Sartorialist, Garance Doré, FashionToast, Jak and Jil, and StyleState.
Photo credits go to:
01 photo courtesy of The Sartorialist
02 photos courtesy of: olsen-files.com
03 photos courtesy of: theFrisky.com
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09:fashion/the people and blogs.............................................................................................ashleyholmes2009